Turn Insights into
Competitive Advantage

AI powered companion for truly data-driven e-commerce teams
that act, not react.

Try us for free No credit card required
Unique insights other platforms miss
Via Slack, WhatsApp and Email
First insights within 24 hours
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The add-to-cart rate has increased since the product page redesign, despite four best-selling items being out of stock for a few days.
The ratio between revenue and advertising costs has shifted negatively over the past three weeks. While this trend is visible across the market, the impact appears to be stronger for you, likely due to the Maximize Clicks campaign you launched.
The opening of the new store helped counter the negative effect of the recent rainy weather in The Netherlands. In contrast, Germany seems to be more affected by the poor weather, resulting in a noticeable drop in sessions.
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We collect data. And your context.

Safe, simple, and responsible.

We run analyses. All the time.

Spotting patterns that drive business results.

We'll share insights to act on.

Instant alerts via Slack, WhatsApp or Email.

What you'll get

Summaries and alerts preview

Summaries & alerts

Updates via Slack, WhatsApp or Email.

Benchmark.ai Indicator preview

Benchmark.ai Indicator

Ongoing performance reviews on most important metrics.

Assist feature preview

Assist

Follow-up questions? Ask our Benchmark.ai Assist to elaborate.

Predictions preview

Predict

Define realistic and profitable plans.

Like having a real data analyst on staff,
only faster and at a fraction of the cost.

Recognize
this feeling?

  • You notice a decline, but it's hard to identify the underlying reason.
  • Your revenue increases, yet there are no meaningful changes to your campaigns or website.
  • You know the offline ads made a difference. You just can’t prove it.

It's because all data sources give a piece of the puzzle.

We're gonna solve this puzzle. Together with you.

So get started

01

Connect GA4

And optionally add our tracking pixel and connect a product feed for even better insights.

02

Sit back and relax

Our unique algorithms need up to 24 hours to analyze historical data and build predictive models.

03

Beat the benchmark

Receive your first analysis within 24 hours, followed by ongoing insights via the platform and Slack, Whatsapp and Email.

Pricing

Annual payment Get 2 months for free

Understand

Monthly

16
  • High-level funnel and market insights
  • Frequent performance updates by email
  • Market benchmarks
  • Trends & anomalies
Start your 14-day free trial

No credit card required

Assist

Monthly

82
  • Understand +
  • In-depth funnel and market insights
  • Trendspot analysis
  • Assist for in-depth questions & advice
Start your 14-day free trial

No credit card required

Predict

Expected Q1 2026

Coming soon
  • Assist +
  • Advanced forecasting of all metrics
  • Predict outcome of future actions

Trusted by

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Frequently
asked questions

What do I need to get started?
You only have to integrate your Google Analytics 4 account and optionally add our tracking pixel and connect a product feed for even better insights.
How long does it take to get insights?
Once you have connected your Google Analytics 4 account, it takes up to 24 hours to collect all your data and build the anomaly detection and forecast models. You will receive a notification once your data is available.
Why do I need Benchmark.ai next to my GA4 account?
  • Instead of just pinpointing anomalies in your revenue, Benchmark.ai provides insights into the likely origins of those anomalies.
  • You’re getting insights into the expected revenue for the upcoming weeks.
  • On top of that, you can compare your performance against your own targets & industry benchmarks.

About us

Benchmark.ai is founded by Bas Nieland and Siebren van Bruggen, both bringing more than 10 years of experience in e-commerce and digital marketing. Their goal with Benchmark.ai is simple: making sophisticated insights accessible and actionable in a way that's not just understandable but downright enjoyable.

Understand

Predict

Beat the benchmark